Bright Thoughts 2.0 | Why It Needed a Rebrand
I launched Bright Thoughts in 2017, and while it served me well as it was, I kept feeling like the true essence of who I am was missing from everything. A company needs to have its own branded identity, but when you choose the solopreneur route, you are the company’s branded identity. You’re the reason why a client would choose to work with your business over another.
Among all the projects I took on since its launch, this notion of a blurred identity was consistently in the back of my mind. Clients were happy to work with me, but I felt like Bright Thoughts could have been any Jane Doe when it needed to be JB. Completely, authentically, unapologetically JB.
During this rebranding process, three words kept coming to the forefront: culture, content + color. This is what sets my soul on fire and what inspires me in my work as a result of my travels and location-independent lifestyle. I want my work to display this, my social media channels to show what influences me from around the world, and I want to tell more stories. After someone meets with me or works with me, I want them to have a clear understanding who JB is — on both an individual and a marketing creative standpoint.
In 2018, I quit my full-time job of more than eight years at a university, sold almost all of my possessions, and decided to travel around the world while freelancing. This minimalistic approach to life (try living for months out of just a carry-on suitcase) has become a mindset in my approach to a lot of things, including my new logo. Cleaner lines, classic fonts, and separate iconography is how I’m moving forward.